1OFF/OVERVIEW
PP

1OFF BRAND FORGE / COMMAND CENTER

Make. Move. Learn.

One operating view across brands, products, projects, content, compliance, inventory, stores, orders, and decisions.

ACTIVE BRANDS12+2 THIS QUARTER
PRODUCTS IN FLIGHT3871% ON TRACK
APPROVALS WAITING73 DUE TODAY
STORES NEED ATTENTION145 HIGH PRIORITY
COMPLIANCE BLOCKERS3REVIEW REQUIRED

What needs attention

ITEMAREAOWNERSTATUS
Obama Runtz label revisionWarning hierarchy failed internal review
ComplianceShawn BedardBlocked
Moonlit jar stockCurrent supply covers 9 production days
InventoryMiguel OrtizLow
Brooklyn coverage gapSix stores have no current display photo
RetailMelvin RodriguezReview
Higher Hypothesis launchFinal naming decision waiting
BrandAdam SheetzWaiting

Recent activity

Anna Maria Mitti approved the event activation brief for Moonlit.

Retail Coverage Assistant received new shelf photos from Budega.

Presly Mendoza sent Draft Order #1047 to FlynnStoned Bay Ridge.

Editorial Orchestrator produced version 4 of the retail education campaign.

Fidel Ortiz marked production run PR-228 as ready for packaging.

Operating map

BUILD

Brands, products, content, assets, projects

Everything required to take an idea into a market-ready product.

OPERATE

Business, production, inventory, compliance

Everything required to make, control, and deliver the work.

SELL

Accounts, coverage, orders, retail relationships

Everything required to grow brands inside stores.

LEARN

Performance, market signals, decisions, knowledge

Everything required to understand what is happening and why.

PORTFOLIO

Brands & Products

Every brand has one permanent record connecting strategy, products, assets, approvals, projects, stores, performance, and history.

BRAND 01 / LIVE

MOONLIT

Premium nighttime flower and preroll line.

Products6
Retail doors118
Coverage health86%

BRAND 02 / LIVE

DOOBIE LABS

High-consistency preroll portfolio with broad retail recognition.

Products9
Retail doors204
Coverage health91%

BRAND 03 / DEVELOPMENT

HIGHER HYPOTHESIS

Artisan hash concept for an older, experienced audience.

Products3
StageConcept
Open decisions4

BRAND 04 / LIVE

HERB

Bright, high-visibility flower brand.

78% RETAIL COVERAGE COMPLETE

BRAND 05 / LIVE

TERP HAUS

Flavor-forward product line.

64% RETAIL COVERAGE COMPLETE

BRAND 06 / PAUSED

PURPS

Portfolio refresh under review.

35% REFRESH COMPLETE

Product pipeline

PRODUCTBRANDSTAGESTATUS
Moonlit 2-Pack PrerollPackaging revision v6
MoonlitCompliance reviewWaiting
Hash Coin 2gAudience and positioning defined
Higher HypothesisConceptActive
Obama RuntzLabel corrections required
Doobie LabsPre-productionBlocked
Terp Haus Variety BoxCost model under review
Terp HausFeasibilityOn track

EDITORIAL ORCHESTRATOR

Content Production

Structured workflows for turning source material into brand-safe, reviewable, reusable content.

ACTIVE RUNS62 NEED REVIEW
CONTENT ITEMS8418 THIS MONTH
APPROVAL QUEUE93 CLIENT-SIDE
REUSABLE WORKFLOWS144 CORE STACKS

Current runs

RUNBRANDSTAGESTATUS
Retail Education / Product VisibilitySeed → Draft → Campaign
1OFFHuman reviewReview
Data-Informed Branding ArticleDraft → Article
1OFFFinal auditReady
Hash Coin Launch StoryResearch → Positioning → Copy
Higher HypothesisDraftingRunning
Store Staff Product GuideSource → Summary → Training
MoonlitSource reviewQueued

WORKFLOW INSPECTOR

Seed to Campaign

Selected workflow for the Retail Brand Coverage Assistant.

01Uncover the signal
02Develop the draft
03Audit unsupported assumptions
04Adapt for store staff
05Approval

Content calendar

MON3Moonlit staff guide
TUE4Brand article
WED5Retail drip #2
THU6No release
FRI7Product spotlight
SAT8Field notes
SUN9Review report
MON10Retail drip #3

PROJECT MANAGEMENT

Projects & Tasks

Work stays connected to the brand, product, asset, decision, order, or compliance item it belongs to.

BACKLOG8
HIGHER HYPOTHESIS

Finalize audience definition

STRATEGYAS
MOONLIT

Collect missing retailer photos

RETAILMR
1OFF

Review Q3 content themes

EDITORIALPP
IN PROGRESS11
DOOBIE LABS

Correct Obama Runtz label

COMPLIANCESB
1OFF

Build Retail Brand Coverage demo

PRODUCTPP
TERP HAUS

Update packaging cost model

FINANCEAG
REVIEW7
MOONLIT

Approve launch event brief

APPROVALAM
1OFF

Review article: 36 stages

EDITORIALXM
DONE14
1OFF

Map current retail accounts

SALESMB
HERB

Approve summer visual system

CREATIVEAS

CREATIVE LIBRARY

Assets & Versions

One controlled home for logos, packaging, photography, renders, templates, approved copy, and retired versions.

MOONLIT
Moonlit Logo PrimaryAPPROVED / SVG
TERP HAUS
Terp Haus LockupAPPROVED / PNG
HERB
HERB Packaging v8REVIEW / PDF
HASH COIN
Hash Coin RenderDRAFT / JPG
PURPS
Purps LogoARCHIVED / PNG

Recent files

FILEBRANDVERSIONSTATUS
moonlit-carton-front-v6.aiUpdated 42 minutes ago
Moonlitv6Review
hash-coin-render-03.jpgUpdated yesterday
Higher Hypothesisv3Draft
doobie-labs-master-logo.svgApproved source file
Doobie LabsFinalApproved

BUSINESS MANAGEMENT

Business

Clients, contracts, quotes, budgets, invoices, payments, vendors, costs, margins, and revenue by brand or product.

MONTHLY REVENUE$842K+8.4%
RECEIVABLES$196K$41K OVERDUE
GROSS MARGIN38%+2.1 POINTS
ACTIVE CONTRACTS273 RENEWALS DUE

Revenue by line

BRANDS
PACK
HARDWARE
CREATIVE
SALES
LICENSE

Margin watch

Moonlit 2-Pack42%
Doobie Labs 5-Pack37%
Terp Haus Box24%
Custom Hardware Run31%
TERP HAUS BOX BELOW TARGET MARGIN FLOOR.

Invoices

INVOICEACCOUNTAMOUNTSTATUS
INV-2294Due Aug 12
FlynnStoned$18,420Open
INV-2288Due Jul 28
Budega$9,860Overdue
INV-2281Paid Aug 1
Housing Works$14,300Paid

INVENTORY / PRODUCTION / SUPPLY

Make & Move

Raw materials, packaging, hardware, finished goods, production runs, purchase orders, warehouses, lead times, and delivery risk.

FINISHED SKUS4842 AVAILABLE
ACTIVE RUNS64 ON TRACK
LOW STOCK ITEMS52 CRITICAL
OPEN PURCHASE ORDERS113 DELAYED
WAREHOUSE UTILIZATION71%STABLE

Stock alerts

ITEMTYPEON HANDSTATUS
Moonlit 3.5g JarsReorder point: 8,000
Packaging4,260Critical
Doobie Labs 2-Pack TubesReorder point: 12,000
Packaging10,840Low
Obama Runtz Finished UnitsReserved: 1,900
Finished5,240Healthy

PRODUCTION RUN PR-228

Moonlit 2-Pack Prerolls

Current stage: packaging.

Planned units24,000
Completed16,920
Expected completionAug 5
Quality holds0

70% COMPLETE

Production schedule

RUNPRODUCTWINDOWSTATUS
PR-22824,000 units
Moonlit 2-PackAug 1–5On track
PR-22918,000 units
Doobie Labs 5-PackAug 6–9Material risk
PR-2308,000 units
HERB 3.5gAug 10–12Scheduled

COMPLIANCE CONTROL

Review Before Risk

Product, packaging, labels, licenses, testing, certificates, approvals, deadlines, holds, and audit history.

APPROVED PRODUCTS31CURRENT
IN REVIEW83 DUE THIS WEEK
ACTIVE BLOCKERS3HUMAN ACTION
EXPIRING DOCUMENTS4NEXT 30 DAYS

Review queue

ITEMTYPEOWNERSTATUS
Obama Runtz label v5Warning hierarchy and THC icon
LabelShawnBlocked
Moonlit Variety PackArtwork and claims review
PackagingShawnReview
Terp Haus COA packetTwo documents missing
TestingMiguelIncomplete
HERB carton v8No open issues
PackagingShawnApproved

SELECTED REVIEW

Obama Runtz label v5

Internal compliance review identified two blocking issues.

Warning hierarchyFAIL
THC iconFAIL
Net contentsPASS
License informationPASS

Document watch

DOCUMENTENTITYEXPIRESSTATUS
Processor LicenseOCM-PROC-000062
1OFF ManufacturingSep 18Renewal
Insurance CertificateGeneral liability
1OFFOct 2Current
Moonlit Product COALot ML-0826
MoonlitAug 28Current

RETAIL BRAND COVERAGE ASSISTANT

See Every Store

A permanent assistant asks store managers for short updates and photos, records product visibility, flags gaps, and sends brief education campaigns.

STORES TRACKED341NY METRO
CURRENT PHOTOS78%+11% THIS MONTH
PRODUCTS VISIBLE84%TARGET 90%
HIDDEN OR MISSING14ACTION NEEDED
STAFF CAMPAIGN OPEN RATE61%+8 POINTS

Stores needing attention

STOREISSUELAST CHECKSTATUS
BudegaBrooklyn / 4th Ave
Moonlit hidden5 daysHigh
FlynnStoned Bay RidgeBrooklyn / 5th Ave
No current photo12 daysFollow up
Housing WorksManhattan / Broadway
Signage missing3 daysOpen
Alta DispensaryManhattan / Kenmare
No issue1 dayHealthy

SELECTED STORE / BUDEGA

Coverage record

1OFF products carried8
Products visible5
Current signageNO
Last manager response5 DAYS
Last photo set7 DAYS

Education campaigns

DRIP 01 / ACTIVE

How to display Moonlit

Three short messages for managers and budtenders.

72% COMPLETE

DRIP 02 / DRAFT

Doobie Labs product story

Fast staff education before the next reorder cycle.

38% COMPLETE

NEXT BEST ACTION

Target six Brooklyn stores

Missing or weak signage overlaps with strong product velocity.

CONVERSATIONAL ORDERING

Build the Order Together

1OFF sales reps and store assistants discuss a draft order until it is ready. The store owner approves, rejects, or changes it before anything is processed.

OPEN CONVERSATIONS186 ACTIVE TODAY
DRAFT ORDERS63 WITH STORES
WAITING FOR OWNER42 OVER 24H
APPROVED THIS WEEK11$148K TOTAL
FlynnStoned Bay Ridge × 1OFF SalesDraft Order #1047
Store Assistant
Inventory is low on Moonlit 2-Pack and Doobie Labs Obama Runtz. Product velocity is strongest on Moonlit.
Presly / 1OFF
Add four cases of Moonlit 2-Pack and two cases of Obama Runtz to the draft.
Store Assistant
Added. The current draft total is $4,860. Should I include one case of the new Terp Haus variety box?
Presly / 1OFF
Add one case as a test and send the draft to the owner.
Store Assistant
Draft Order #1047 Version 3 has been sent to the store owner for approval.

Order queue

ORDERSTORETOTALSTATUS
#1047 / v3Updated 18 min ago
FlynnStoned Bay Ridge$4,860Owner approval
#1046 / v2Updated 2 hr ago
Budega$7,240Store editing
#1044 / v1Approved today
Alta Dispensary$9,180Approved

ACCOUNTS / CRM / STORE NETWORK

Know Every Account

One account record for contacts, order history, coverage, issues, promises, performance, conversations, and next actions.

ACTIVE RETAIL ACCOUNTS341NY METRO
CONTACTS62886% VERIFIED
OPEN OPPORTUNITIES27$392K PIPELINE
AT-RISK ACCOUNTS12REQUIRES CONTACT
ACCOUNTOWNERLAST ORDERHEALTH
FlynnStoned Bay Ridge8112 5th Ave, Brooklyn
Presly MendozaJul 28 / $8,420Strong
Budega321 4th Ave, Brooklyn
Noel TineoJul 17 / $6,190Watch
Alta Dispensary52 Kenmare St, Manhattan
Melvin RodriguezAug 1 / $9,180Strong
Housing Works Cannabis Co750 Broadway, Manhattan
King NavaretteJun 29 / $12,600At risk

NEXT BEST ACTION

Contact Housing Works

Order cadence slowed while product visibility also declined.

OPPORTUNITY

Expand Moonlit in Queens

Four accounts have strong velocity but carry only two SKUs.

NETWORK SIGNAL

Prerolls gaining share

Reorder activity is rising across Brooklyn and lower Manhattan.

MARKET / RETAIL / PRODUCT INTELLIGENCE

Learn What Moves

Connect store coverage, placement, education, orders, inventory, geography, and product performance into usable signals.

SIGNAL 01

Placement matters

Stores with current display materials reorder Moonlit 22% faster than stores without them.

RETAIL COVERAGEORDER DATA

SIGNAL 02

Brooklyn gap

Six high-potential stores carry 1OFF but show weak brand visibility.

GEOPHOTOS

SIGNAL 03

Education lifts action

Managers who completed the staff campaign responded to reorder requests faster.

CAMPAIGNSCRM

Reorder velocity by brand

MOONLIT
DOOBIE
HERB
TERP
PURPS
THC

Question workspace




EXPECTED RESULT: A PRIORITIZED STORE LIST WITH THE EVIDENCE BEHIND EACH RECOMMENDATION.

Saved intelligence views

VIEWSCOPEUPDATEDSTATUS
Coverage vs reorder velocityProduct placement and order behavior
All brandsTodayCurrent
Neighborhood opportunity mapStore reach and category gaps
NY MetroYesterdayCurrent
Slow-moving product watchInventory and account-level movement
12 products3 daysRefresh

PEOPLE / ACCESS / AUTHORITY

Team & Permissions

Employees, contractors, clients, retailers, assistants, roles, access rights, and approval authority.

INTERNAL USERS13ALL ACTIVE
STORE USERS21462 OWNER APPROVERS
SERVICE ASSISTANTS341ONE PER STORE
PENDING INVITES84 OVER 7 DAYS
PERSONROLESCOPESTATUS
John MelitoFounder & Chief Innovator
ExecutiveAll brandsActive
Xavier Jean-PaulFounder
ExecutiveAll brandsActive
Miguel OrtizLab Director
ProductionInventory + runsActive
Shawn BedardCompliance Officer
ComplianceReviews + holdsActive
Presly MendozaRegional Sales Manager
SalesBrooklyn accountsActive

APPROVAL AUTHORITY

Order approvals

Store employeeNO
Store buyerUP TO $5K
Store ownerALL ORDERS
1OFF sales repDRAFT ONLY

SYSTEM RULE

Assistants do not approve

AI assistants may prepare, explain, route, and update work. Explicit human approval remains required for orders, discounts, compliance exceptions, and binding commitments.